Press Or Dye

Chainsaw Betty and Ashley Stone have been customizing clothes since their teenage years fusing different artistic styles to create something bold, expressive, and entirely their own.

In June 2020, they launched Press or Dye with a simple mission: to build a brand rooted in creativity and make a living doing what they love.

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"We wanted to wake up every day excited to work on something meaningful something that felt like us."

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Before Press or Dye, Chainsaw Betty ran a barbershop in Nashville and cut hair backstage at music festivals and events. Ashley Stone was a freelance photographer, capturing everything from product shots for a lifestyle brand to content for a whiskey company’s social media.

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Then the pandemic hit. Both lost their jobs.

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To make ends meet, Chainsaw Betty started dyeing and repurposing T-shirts, selling them on Instagram. What started as a side hustle quickly gained traction people couldn’t get enough of the one-of-a-kind pieces. That momentum led to the official launch of Press or Dye in September 2020.

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"We dove in headfirst and bought everything we needed to get started."

At the heart of Press or Dye is a belief that success isn’t about money t’s about waking up happy and doing what sets your soul on fire.